New Coke was the unofficial name of the sweeter formulation introduced in 1985 by The Coca-Cola Company to replace its flagship soft drink, Coca-Cola or Coke. Properly speaking, it had no separate name of its own, but was simply the new version of Coke, until 1992 when it was renamed Coca-Cola II.Public reaction to the change was devastating, and the new cola quickly entered the pantheon of major marketing flops. The subsequent reintroduction of Coke's original formula led to a significant gain in sales. Although the company insisted it was an unplanned reaction to the perceived rejection of New Coke, many rumors and conspiracy theories continue to circulate the claim that this reversal was a plan engineered before the production of New Coke began, perhaps to mask changes made to the "Original Formula."

The trend for functionality and the evolution in drinks has led to the launch of ‘diet Coke Plus’, a new range with all the great taste and refreshment of ‘diet Coke’ plus a little added goodness. Launched in the UK in October 2007, there are two products in the range: ‘diet Coke Plus’ Vitamins and ‘diet Coke Plus’ Antioxidant.

Just try to get 'em out of your head. And is that Demi Moore in the Diet Coke ad?

And further proof that Digg needs a photo section. Enjoy.

That the most important piece of commercial content of 2006, "The Diet Coke and Mentos Experiment" was created by a juggler named Fritz Grobe and lawyer Stephen Voltz, and distributed on a website called Revver, is a sign of our times. Millions watch it, hundreds of media outlets cover it and the mint in question enjoys a 15% spike in sales.

The search company has agreed to turn over most advertising revenue generated by the latest video from Fritz Grobe and Stephen Voltz, creators of "The Diet Coke & Mentos Experiment", according to Peter Chane, a senior product manager for Google Video.