Finally, here’s an authoritative diet and nutrition book based on hard science and exhaustive research. This revealing book is written by one of the world’s most respected authorities in the field of nutrition. In his own words, he has been “in the system for almost fifty years, at the very highest levels."

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It's the one recommendation in almost every diet plan, every guide to nutrition, every fitness book. But as much as it's preached, most people still don't eat enough fruits and vegetables every day.

Have you got a meal plan and diet strategy ? If you don't then, it's a bit like driving in the countryside without a road map - you never know where you'll end up. It's nothing new, you probably already know you need a strategy. The difficulty is HOW do you get a diet strategy that will work for you?

It’s the one recommendation in almost every diet plan, every guide to nutrition, every fitness book. Even organizations such as the U.S. Department of Agriculture, the World Health Organization, the American Heart Association.

A Paleolithic-style diet, popularly known as a Paleolithic diet, paleo diet, caveman diet, Stone Age diet or hunter-gatherer diet, is a contemporary diet regime, consisting of commonly available modern foods, that emulates the diet of wild plants and animals that humans and their close relatives habitually consumed during the Paleolithic (the Old Stone Age), a period of about 2 million years duration, ending about 10,000 years ago, when Homo sapiens invented agriculture. Deriving from the field of evolutionary nutrition, this dietary concept is based on the premise that modern humans are genetically adapted to the diet of their Paleolithic ancestors and that human genetics have scarcely changed since the dawn of agriculture, and therefore that an ideal diet is one that would resemble such an ancestral diet.Proponents of this nutritional approach differ in their dietary prescriptions, but all agree that people today should eat mainly meat, fish, vegetables, fruit, roots and nuts, and avoid grains, legumes, dairy products, salt and processed fat and sugar. They argue that modern human populations subsisting on traditional diets similar to those of Paleolithic hunter-gatherers seem to be largely free of diseases of affluence, and that such diets produce beneficial health outcomes in controlled medical studies. Supporters point to several potentially therapeutic nutritional characteristics of preagricultural diets. Critics of this dietary approach have taken issue with its underlying evolutionary logic, and have disputed certain dietary prescriptions on the grounds that they pose health risks and may not reflect real Paleolithic diets. They also argue that such diets are not a realistic alternative for everyone, and that meat-based diets are not environmentally sustainable.