The Master Cleanse detox diet, also known as the Lemonade Diet was created by Stanley Burroughs in 1941 and made popular by Peter Glickman through his book Lose Weight, Have More Energy and Be Happier in 10 Days, which promotes Burroughs' regimen to a modern audience.

Why is Coke launching Diet Coke Plus, fortified with vitamins and minerals, now? Coke has morphed through Pepsi Cola wars, sweetened formulas, cherry, vanilla, diet, caffeine-free, lemon, lime, even coffee versions. Perhaps the fact that bottled water is facing controversies over its environmental impact makes the time right for a "healthy Coke."

The "master cleanse" diet is back (lemon juice, cayenne pepper, maple syrup, water) and people are calling it miraculous and it's all the rage in Hollywood. Is it effective? Yes. For the reasons people would have you think? ABSOLUTELY NOT. Here's the truth behind the master cleanse diet.

Fans of the diet, which basically consists of replacing normal meals with a liquid made up of maple and palm syrup, lemon juice, water and cayenne pepper, claim it purifies the body and can lead to weight loss of almost a stone in 10 days.