Have you seen or heard that annoying recycled Danny McGee Raisin Bran TV and Radio spot? Daniel Smith of the scattered-smithereens marketing blog asks what the heck Kelloggs was thinking.

Legend has it the famous advertising slogan “Two scoops of raisins in Kellogg’s Raisin Bran” was created by an energetic copywriter who literally dumped out the box of cereal on a table and scrutinized the content for inspiration. Moral of the story: As designers we have to know our product.

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