The Coca-Cola formula is The Coca-Cola Company's secret recipe for Coca-Cola. As a publicity marketing strategy started by David W. Woodruff, the company presents the formula as a closely held trade secret known only to a few employees.The formula is mixed into a syrup, a highly concentrated mixture of flavors, which is mixed only in about five centers throughout the world. This is then distributed to local bottling companies to mix with carbonated water and other minor ingredients, to ensure that the secret is kept very tight.

If copywriting were only as simple as this tasty cheese fondue, writing sales copy would be easy.Alas, it’s not.

Learn the jealously guarded secrets behind actual dishes from billion dollar restaurants. The Cheesecake Factory, KFC, The Olive Garden, Red Lobster, Hard Rock Cafe, Chili's, and Oh So Many More. Be the envy of your friends, check out America's Most Wanted Recipes.

Top Secret Recipes' Mrs. Fields chocolate chip cookies recipe.

In Orange County, California in the late 80’s Todd Wilbur received a copy of the notorious Mrs. Fields Cookie Recipe Chain Letter that had been making rounds across the nation. Trying the recipe led to disappointment. This was certainly no “secret formula.” The results tasted nothing like a delicious Mrs. Fields chocolate chip cookie!

Romanengo, the genoese firm which has been producing top-quality candied fruit and confectionery since the late 18th Century has now extended his range well beyond his city-wide fiefdom. Crystalized sweets, chocolate treats and syrups made according to the top-secret recipes handed over from father to son are now available at Isetan's...