Commentary on Betty Crocker website and free 2008 calendar at bettycrocker.com/2008

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Turns out black people are just the untapped market Betty Crocker's been searching for. Or, as the food giant's press release puts it: "Black-eyed peas cornbread salad. Sweet potato pie smoothies. West African peanut stew."

When I heard this, I was shocked. I went into my kitchen and checked the cupboards and the refrigerator. MSG was in everything ; the Campbell's soups, the Hostess Doritos, the Lays flavored potato chips, Top Ramen, Betty Crocker Hamburger Helper, Heinz canned gravy, Swanson frozen prepared meals, and Kraft salad dressings, especially the 'hea

My mom had plenty of cookbooks around the house — she was a dietitian, after all — but I loved that the Betty Crocker book was meant just for kids.

Fruit Roll-Ups are a type of fruit snack manufactured by Betty Crocker and distributed by General Mills in the United States and Uncle Tobys in Australia. Fruit Roll-Ups were originally invented by James F. Kamman and his team working for the Research and Development of General Mills. Fruit Roll-Ups are an example of a food preservation practice called fruit leather, which precedes General Mills production of the Fruit Roll-Ups brand. The snack itself, is a pectin-based fruit-flavored concoction, wrapped around a piece of cellophane, allowing for semi-easy removal. Often the consumer must unwrap the cellophane an extra revolution in order to remove the snack due to its tendency to stick to itself. The original production process created square Roll-ups and was too slow to keep up with demand. According to urban legend, while using the toilet, one of the head engineers realized after pulling the last sheet of toilet paper off of a roll and seeing the spiral tube that producing Fruit Roll-UPs in a similar fashion would be more productive, hence the current parallelogram shape. Historically, Fruit Roll-Ups have featured variants on the original plain sheets such as punch out shapes on the rolls and temporary "tongue tattoos". The former mascot of the Fruit Roll-ups brand was a wizard by the name of "The Great Rofuco".In the United States, Fruit Roll-Ups are sold in boxes of 10.