Art Ginsburg, commonly known as Mr. Food, is a television and radio chef who emphasizes simple to moderately complex recipes. With a notably enthusiastic style, Mr. Food specializes in practical food preparation techniques often using readily available ingredients such as canned goods or frozen foods. He extols a "its easy, you can do it" philosophy of cooking.Art Ginsburg was originally a butcher who, in 1975, turned his personal flair for acting into a local television food program. Since then he's proven a prolific writer with over thirty cookbooks to his name and has been syndicated on television, with 8 to 10 million viewers daily, with radio syndication as well.His television spots are typically around a minute or so long and usually are featured on a daily local TV newscast. Mr. Food's radio segment is generally 10 minutes long, and syndicated on radio stations of all formats.Mr. Food's signature phrase is; "Oooh, it's so good!". References^ Staff Writter. "Mr. Food Bio - AKA Art Ginsburg." KFSN ABC 30 website. Accessed April 12, 2007. Retrieved on 2007-04-12.