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You read that right, straight from Anya Hindmarch’s Web site, a fashionista’s gateway to London designer handbags. There’s been a stampede in the past week for Hindmarch’s limited-edition canvas bags that, in the U.S., go for $15 each at select Whole Foods markets. The light brown bags announce, in blue letters, “I’m not a plastic bag.”

So, now we know how at least one corporate CEO got his kicks. For years, he posted on financial bulletin boards, under an alias, sometimes criticizing the competition."I posted on Yahoo! under a pseudonym because I had fun doing it," Whole Foods CEO John Mackey acknowledged on his company's Web site last night.

Whole foods are those that are unprocessed and unrefined, or processed and refined as little as possible before being consumed. They typically do not contain added sugar, salt, fat, or chemicals.Often confused with "organic food" (i.e., organically-grown food), whole foods are not necessarily organic, nor are organic foods necessarily whole, although they do share a number of traits, such as an avoidance of chemically-assisted agricultural techniques. Because of the lack of basic processing, many whole foods have a very short shelf life and are not easily sold outside of farmers' markets.Examples of whole foods include unpolished grains; organically garden-grown fruits and vegetables; unprocessed meat, poultry, and fish; and non-homogenized milk. For some, it is preferable to eat whole foods raw to obtain the maximum nutritional benefit, although this raises concerns of food poisoning.Whole foods are easily assimilated and absorbed readily by the body. Whole foods are nutrient rich and are thought to promote health because they are a natural source of vitamins and minerals.The term “Whole Food” has been known to describe any food that offers a complete balance in nutritional value while in its natural state. Whole foods typically include any raw fruits and vegetables, as well as nutrient-dense nuts, seeds and sprouts. Some contend that it is preferable to eat whole foods raw in order to obtain their maximum nutritional benefit.There are several ways to meet the body's needs with respect to whole foods. One way is to consume a variety of fresh raw fruits and vegetables every day. For some this can be very inconvenient and difficult, especially considering those who live a fast-paced lifestyle.Many ardent consumers of whole foods advocate "juicing" as a means to obtain the whole food nutrition provided by fresh raw fruits and vegetables. Proponents claim many benefits, including ease of consumption and the dense concentration of nutrients in fresh juice products.Yet another popular means of obtaining whole food nutrition is through taking nutritional supplements. Advocates of whole foods urge caution, however, claiming that most nutritional supplements on the market have been overprocessed, thus eliminating their whole food benefits. See alsoNatural foodsWhole food supplements