Whole food supplements comprise a unique class within the food supplement industry. But the distinction must be made to avoid confusion over the differences between foods, food supplements, whole food supplements, vitamins, multivitamins and herbs. Few consumersrecognize the difference and are more swayed by promotion and advertising than by demonstrable evidence.

Natural Harmony Foods, Inc. (Pink Sheets: NHYF), Natural Harmony Foods met with thirty leading distributors and retailers at the recently concluded Healthy Living Foods Show in Jacksonville, Florida. According to President Sam Dewar the reaction was very positive. More than twenty companies, including: Biggs, Hannaford Brothers, DPI, Price Chopper

In Australia the debate is starting to heat up about opening the floodgates to the cultivating of genetically modified foods. It's based on fear: lack of water, protection from bird flu. There are two big pictures: one innovating respectfully in harmony with nature. The other "improving" upon and altering nature.