NEW YORK (AdAge.com) -- KFC Corp. has cooked up a tasty bit of ambush marketing for the Super Bowl, but what if the players turn out to be too chicken to play along?

Film of Cajun Mardi Gras

Odd.

KFC is paying $260,000 to a charity for the first player who does the chicken dance during the super bowl after a TD. Worst. Idea. Ever.

KFC said that they would donate money to charity if any of the New England Patriots or New York Giants did the chicken dance in the end zone during SuperBowl XLII.

Chicken walks is a dance move that is most frequently used in swing dances, such as East Coast Swing, West Coast Swing and jive. Sometimes they can be seen incorporated in samba (where they are known as "plaits").The chicken walks steps are similar from both feet. The basic way of performing chicken walks may be described as follows.Initial position: knees slightly bent, weight on one, say, left foot.On count 1, slide the moving (right) foot straight forward without weight, while turning hips and shoulders to the right (kind of contra body movement). The right toe is in contact with the floor all the time.On count 2, transfer the weight onto the right foot (keeping knees bent), at the same time do the same what was described on count 1, but with opposite feet.RepeatThe basic chicken walks may be styled into a great variety of moves:the dancer may lean backwards;the walks may be done with kind of charleston bobbing;the support foot may swivel at the moment of weight transfer *in* the direction of the forthcoming body turn;