NEW YORK (AdAge.com) -- KFC Corp. has cooked up a tasty bit of ambush marketing for the Super Bowl, but what if the players turn out to be too chicken to play along?

Film of Cajun Mardi Gras

Odd.

KFC is paying $260,000 to a charity for the first player who does the chicken dance during the super bowl after a TD. Worst. Idea. Ever.

KFC said that they would donate money to charity if any of the New England Patriots or New York Giants did the chicken dance in the end zone during SuperBowl XLII.

Peter Löwenbräu Griffin is a fictional character on the animated television series Family Guy. His voice, which has a thick New England accent, is produced by the show's creator and lead writer, Seth MacFarlane. Peter, a self described Huguenot, is the head of the Griffin household and the central character in the show. He is married to Lois, and is the father of Meg, Chris, Stewie, and (through sperm donation) Bertram. His friends include his talking dog Brian Griffin, African American deli owner Cleveland Brown, sex-obsessed airline pilot Glenn Quagmire and paraplegic police officer Joe Swanson.